"We wanted to be more than a media company. We wanted to be a platform and community. We had 25 years of building communities already, so we built On3 to connect that ecosystem."
“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”
"The nature of any PD is going to be to tinker, and to adjust and make, make changes,. And I think the really good ones stop and say, 'Let me make a good assessment.'"
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.
“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”