"My name's Rick Schwieger'. He shook my hand, looked down and about three seconds later he turned back around and said, 'Schwieger? There ain't no Schweigers in NASCAR".
"We really believe these new platforms give us the ability to innovate beyond where we are today and make the experience for our consumers so much better. It obviously makes it more available to our consumers, and particularly the younger demographic which is one we really want to get to".
"...the Big10, who I believe just added the most populous state in the United States to their footprint, which I think has gone underrecognized in this move."
"Is your point that Danny Ainge might be following the same blueprint in Utah that he executed in Boston? Because that’s a really good point. And instead of letting everyone twist themselves dizzy try to get there, why don’t you, I don’t know, say what you mean in the fewest words possible. That’s kind of the whole idea of effective communication."
"I suggest starting with 12-month contracts. I explain that this is the way to get the best rates on the station, and we can establish a 60-day out clause if they want to stop the advertising. It's best to plan for success. Who wants to lose 40 pounds but only commit to one week diet?"
"I've been at ESPN for twelve years and one of the big differences from when I started to now is just how much analysis they have, the producers and the decision makers have on what people are watching and they respond to."
In the midst of some large media companies not growing at the rate once seen, and in a lot of cases declining, the appeal of being in streaming and linear offerings is strong.
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."