Tag: Barrett Sports Media

"When considering how to sell live play-by-play commercials, four factors come to mind: broadcast times, tv, streaming rights, and announcers."

"Smoltz has the rare ability of parlaying a fantastic Major League career into an ability to analyze what he’s seeing. He’s good at being able explain it in terms the audience can understand. There are few former athletes that “get it” the way he does."

"I realize that the oversight and direction that comes with working for someone else isn't for everyone. It definitely is what worked best."

"Ford takes the reigns at ESPN Radio Lexington following an eight year stint in Baltimore at 105.7 The Fan."

"He must be good, because this July will be his record setting 16th NBA Finals broadcast. That’s more than both Marv Albert and Dick Stockton who did 9 NBA Finals apiece for NBC and CBS respectively."

"I’ve always had aspirations, hopefully with FanDuel in collaboration with another network, to apply NFL Red Zone to the NBA."

"Don't confuse marketing with sales. We are not human advertisements or, even worse, spam."

"You are damned if you do and damned if you don’t."

"Some sports talk radio shows have begun to abstain from having callers on the air altogether, instead transitioning to new avenues of engagement centered around the multimedia platforms that people use most."

"The key was to learn how to be versatile enough in your approach to respect how others communicate."