Tag: Barrett Sports Media
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97.1 The Ticket Dominates Detroit’s Winter Ratings Book
"The Detroit sports station did what they usually do, finishing either 1st or 2nd in each category."
670 The Score Wins Chicago Winter Ratings Book
"670 The Score bounced back to win the 2021 winter ratings book in Chicago."
Know The Research That Serves You Best And Forget The Rest
"The radio industry is underrated as a reach medium and many other things, but I have always thought we should temper our use of such one-sided research."
Ben Franklin Knew When To Spend Money, Do Your Clients?
"Remember, even Low-Ball Lenny deserves love."
Five Goals: Rick Cordella
"I think it’s easy to get lost on the day-to-day grind of managing a business, but I try to take a step back every now and again and appreciate how lucky I am to be involved in these sports properties that I grew up idolizing."
The Letter Every Young Seller Should Receive
"The longer you stay in the radio business, the more you will be able to create your own path to hit your numbers. But you are new to the business, so you have a lot of choices to make very soon."
Baby Boomers Have All The Money, Brands & Advertisers Have To Pay Attention
"So in the Boomers, sports leagues and networks are capturing an audience that is not only far wealthier, but far more enthusiastic about engaging with their products."
How The NCAA Tournament Went From Tape Delay To TV Juggernaut
"Imagine living in the Midwest or East at the time and only getting to see the great UCLA teams of that day in the title game."
Five Goals: Jessica Mendoza
"I absolutely want to understand different cultures and people. You can do that within your own community, but you can also try to see it as much as possible globally."
Don’t Settle For Less, Ask For More
"Carter reminds us that some of the most important questions we can ask in a negotiation are the ones we need to ask ourselves first."