Tag: Barrett Sports Media
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Let the Client Decide How Much They Want to Spend
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...
Sports Radio’s Summer Ratings Report
The Summer ratings book was released in early October to sports stations across the nation, and we do our best here at BSM to...
Don’t be Afraid to Walk Away
Let’s talk about one of the hardest things to do in our line of work: walking away.
Yes, believe it or not, there are reasons...
Selling Advertising Starts With Selling Yourself
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...
Beasley Media Enters the eSports Arena
Beasley Media is getting into the eSports business. CEO Caroline Beasley announced today at the 2018 eSports Business Summit in Las Vegas that the...
What I Learned at The 2018 NAB Radio Show
Each year I attend the NAB Radio Show, and after a few days of meetings, attending sessions, and celebrating individual and brand achievements, I’m...
How Do You Define Digital?
Ask a few different people what the word 'digital' means to them. After you do, take note of the variety of responses that you...
Agenda Driven Reporting Doesn’t Open New Minds
On Thursday night, I did what most football fans did, I tuned in for the Jets-Browns game. The first half was sloppy, boring, and...
A Pen and a Piece of Paper Can Change Everything
I love technology.
As I write this, I have a baseball game on a television, in a different city, that is being “cast” from my...
Hubbard St. Louis Ready For ‘Buds & Bourbons 2’
Hubbard Radio in St. Louis is hoping to capitalize on the first year success of its Buds & Bourbon promotion by bringing it back a second...