Tag: Barrett Sports Media

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Is Nielsen’s Diary Service Headed for a Major Overhaul?

What Nielsen is proposing is both radical and evolutionary at the same time.

America 250 Is a Moment That Sports Radio Was Built For

"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."

What Pizza Hut and Heinz Can Teach Classic Rock Radio Programmers

"Your station can do something Yum Brands and Heinz can't"

Is Your Radio Station Preparing to Change Formats? Watch for These Signs

"Sometimes the clock simply runs out."

Stealing a Page from Weezer’s Social Media Playbook

At times, social media can make you feel like you're swimming in a sewer. But when the space is used properly, it can make...

A Cold Dose of Radio Reality: Sales Remix

This week, I’m going to attempt to be the first person, I think, to ever write a column-in-a-column (this has probably been done thousands...

Lomas Brown Named New Lions Radio Analyst

Former Detroit Lions offensive tackle Lomas Brown is joining the Detroit Lions game day broadcast team on WJR. Brown spent 18 seasons in the...

The Cold Dose of Radio Reality

It's hard sometimes not to become jaded if you work in the radio business. The more time you spend time in it, the more...

ABC: Always Be ‘Crootin

If you aren’t helping recruit and train new people, then you’re part of the problem. I just wanted to throw it out there and make...

104.5 The Zone Adds ‘The Big 6’ with Jason Martin

Nashville’s top rated sports station, 104.5 The Zone/WGFX-FM is expanding its local sports coverage with a new evening show that kicks off Monday, July...

Live Events Present Sales Options

I love this time of year.  Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on...

Eric Spitz Leaving CBS Sports Radio to Join SiriusXM

Veteran sports radio executive Eric Spitz is joining SiriusXM as their new Vice President of Sports Programming. Spitz will report directly to Steve Cohen,...

The Risks and Rewards of Playing to Win

It's been said many times that you don't win in sports radio without great talent. It helps that our subject matter is important to...

Hosting in Markets with No Professional Teams

Hosting a sports radio program in a market with professional teams makes the job less difficult. Each day you're provided with local content from...

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America 250 Is a Moment That Sports Radio Was Built For

"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."

What Pizza Hut and Heinz Can Teach Classic Rock Radio Programmers

"Your station can do something Yum Brands and Heinz can't"

Is Your Radio Station Preparing to Change Formats? Watch for These Signs

"Sometimes the clock simply runs out."

How Radio Can Own the Taylor Swift Wedding Weekend

"Just in case we're only weeks away from America's royal wedding, let's get prepared!"