Tag: Barrett Sports Media

“There were so many examples of great content, touching stories, head scratching decisions, and personality rants, but I’m going to focus on twelve things I liked, observed and remain bullish on heading into 2021.”

“It’s easy to wait for the stars to align perfectly to make decisions or stand pat because things are fine at the moment, but changing tomorrow’s outcome requires having a feel for what’s coming, and the conviction to act decisively. Not doing so can hurt your brand or crush your business.”

“Nobody makes decisions in a vacuum. It’s a matter of understanding the markets, analyzing the research, reviewing the ratings, and placing a focus on the importance of cross platform content creators.”

"They are not front and center “talent”, but the show has a hard time going on without them. Trust me."

"I hope you think about hiring a former athlete when you go recruiting for account executives. You may just find the next Bob McCurdy."

"The undertaking was a little more daunting than I thought it might have been."

"Will agencies pony up in a pandemic challenged economy? I have my doubts."

"Radio is a results driven business. Executives have a ton of pressure on them to win, and they're not going to pass on adding an elite talent to their roster, regardless of red flags, especially if they have a good prior relationship."

"Our collective thought was not to complain about it, but to keep it light. After all baseball was being played, we were calling games and that’s really all that mattered."

Here comes the election. And there goes the political billing that came with it. So, what happened? I spoke with some sales executives in...