Data from Nielsen Media Research demonstrates that the Friday night game peaked at approximately 3.51 million viewers from the 9 to 9:15 p.m. EST quarter-hour.
“Making it a premium add-on to Disney+ instead of its own product may not solve that problem entirely, but it does create the advantage of convenience.”
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Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."