Negotiating media advertising for your SMB requires a strategic approach beyond the transactional. You can create authentic win-win situations by doing the research, being flexible, and focusing on relationship-building.
"This strategic content initiative provides our ESPN podcasts with a tremendous opportunity for continued growth and audience expansion, while simultaneously lending compelling content to our ESPN2 television lineup."
"You've been asking for an extra hour, you're gonna get an extra hour," said Carmen DeFalco when making the on-air announcement complete with party hats and horns.
“Chicago sports fans are intelligent, they are smart, they're the best fans in the country. If you are trying to be somebody else, they'll see you as a fraud."
"You want to do games that are meaningful and fans want to go to games that are meaningful. The prospect of that is low, given recent results...and the 'nothing burger' that they've done this winter."
“We extend our sincere appreciation to Jeremy, Katy, and Josh for their contributions, their commitment to MIX 100, and the energy they brought to the morning show,”