Tag: Barrett Sports Media

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How Marty Smith Turned a NASCAR Assignment Into an ESPN Journey Unlike Any Other

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"My bosses have given me these opportunities. And whatever that is, I want to try to dominate that box. Whatever that box is, I want to maximize it. I want to make it grow and bloom and flourish with resonance that far surpasses what I had maybe hoped for."

Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

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"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

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"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

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"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

ESPN Gives Burke Magnus, Rosalyn Durant New Executive Duties

Television BSM Staff BSM Staff -
"Burke Magnus is the first beneficiary. He has been upped to President of Content. He will now oversee all content and news gathering operations."

MLB Staffs Newly Launched Local Media Department

Television BSM Staff BSM Staff -
The league has launched a new Local Media Department, with eyes on overseeing all local production of MLB broadcasts.

Jamie Hersch Is Breaking News and Glass Ceilings

Features Derek Futterman Derek Futterman -
“In the past few years, I think we’ve all been encouraged to kind of have our own voice.”

Sam Pines Wants To Make Life Easier at the BSM Summit

Columns Demetri Ravanos Demetri Ravanos -
“I prefer the way content creators think. It is amazing to me.”

KFC: Barstool New York Office Will Evolve Into Comedy Production Powerhouse

Television BSM Staff BSM Staff -
"Now we're in a place that we've figured out the game and we know how to do it. So let's go do it with the funniest people on planet earth."

Derek Jeter Will Only Be on FOX For Marquee MLB Events

Television BSM Staff BSM Staff -
"The former Yankee captain will only be in studio for FOX's coverage of the London Series, the All-Star Game in July and postseason coverage in October."

Dean Blandino: NFL Could Win Over Skeptical Fans With XFL Replay Transparency

Radio BSM Staff BSM Staff -
"I really love the transparency. I love that our fans and anyone watching the game can listen in to our replay process, see what we're doing."

Rob Parker’s MLBBro Partnering With Major League Baseball

Television BSM Staff BSM Staff -
"We will give Black players a voice and put context to their presence in the game. In the process, we will display the culture and flair MLBbros bring to the table."

Laurence Holmes: There Are ‘No Consequences’ For ‘Poor Reporting’ From NFL Insiders

Radio BSM Staff BSM Staff -
"You can be wrong about stuff like this, you can report it, you can report it poorly, and there are no consequences for it."

Andrew Fillipponi: ‘Maybe Netflix Will Pick Up Pirates, Penguins’

Radio BSM Staff BSM Staff -
"This is my public service announcement: I don't have answers for you."
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Why Gordon Borrell Investigated the AI Disconnect Between SMBs and Media Sellers

Features 0
"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

20 Brands in 20 Days: Chris Malone, KJLH Los Angeles

20 Brands in 20 Days 0
"The fact that we're able to be so deep in our scope, it creates loyalty and passion with our listeners."

Why iHeartMedia Should Drop the Non-Compete Fight With Former KXnO Talent

Columns 0
"iHeartMedia would be best served by dropping its contention over a non-compete breach and allowing Roberts and Strain to move forward. Doing so wouldn't diminish the company's contractual rights. It would demonstrate something far more valuable: perspective."

If YouTube No Longer Has Measurement Standards, Why Should Broadcast Media?

Columns 0
This isn't a fair fight, and it never really has been. Broadcast radio and television didn't just bring a spoon to a knife fight here. It brought a feather duster to a bazooka battle.