"This broadcast allowed us to be very versatile with a sport that still maintains the competition, but we were able to do it through talent and player engagement that was fun."
The content he'll create will continue to be entertaining as hell. But is an unfiltered Dave Portnoy the best thing for Barstool Sports, the media company? The business?
“The world is made up almost entirely of non-P1 consumers. When it comes to digital media, TikTok may be the very best way to reach them and show them that it is worth coming back over and over.”
“We're coming to the party, but our section of the party is going to be the most fun section of the party. It's going to be where real fans want to come and hang out.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."