"For this to have finally cut through, gotten a floor vote in mid-September in the House of Representatives, and now sitting on the doorstep in the U.S. Senate, it's entirely a tribute to listeners' passion around this issue."
"The partnership itself shouldn't be viewed as a failure. It was different. It generated attention, created conversation, reached audiences in ways traditional television has struggled to reach them and, for a time, it worked."
In a world of on-demand streaming and personalized playlists, it may seem counterintuitive that something as traditional as a countdown still holds water, but it does.
It’s this sort of approach to repackaging the world of Classic Rock that provides the best opportunity to tap into the passion for the music we see in younger generations without expecting them to listen to the radio.
"The partnership itself shouldn't be viewed as a failure. It was different. It generated attention, created conversation, reached audiences in ways traditional television has struggled to reach them and, for a time, it worked."