"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
"Our studio shows have always had a certain DNA that is unique to TNT Sports, and we take great pride in assembling the right blend of personalities capable of extending that culture"
“Big 12 Radio brings fans closer than ever to their favorite teams with unrivaled access to coaches and players through exclusive interviews and behind-the-scenes content.”
“We’re glad to make TuneIn the home for Big 12 sports coverage, underscoring our dedication to being the premier destination for sports audio coverage of the largest leagues and events."
"For programming purposes, it makes sense that ESPN would want to see Oklahoma and Texas in the SEC as soon as possible. Financially though, it may not."
The agreement, while expected -- perhaps not this early, but expected -- did still leave several questions that I'm not sure can be answered immediately.
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."