The co-venture aims to address the increasing need for actionable, platform-native strategies as streaming continues to dominate music consumption and discovery.
The venture aims to spotlight cross-genre talent and build on the proven formula of multi-format success between Klaiman and BMLG Founder, Chairman & CEO Scott Borchetta.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."