The Nashville-based Big Machine Label Group has added Carly Pearce, Aaron Lewis, and The Jack Wharff Band to the performance lineup for its upcoming Big Machine 20 concert, scheduled for August 29 in downtown Nashville.
The event marks the label’s 20th anniversary. While at the same time, serving as the official kickoff to the Borchetta Bourbon Music City Grand Prix. Part of the NTT INDYCAR SERIES Championship weekend.
They join a growing list of performers that include The Band Perry, RaeLynn, Danielle Peck, Danielle Bradbery, Jack Ingram, and rising artist Preston Cooper. Additional guest appearances are expected to be announced in the coming weeks.
The concert will also include the fifth annual Freedom Friday. It honors military members, first responders, police, fire personnel, and other frontline workers. According to organizers, last year’s Freedom Friday drew over 118,000 attendees.
Founded by Scott Borchetta on September 1, 2005, Big Machine Label Group has sold more than 226 million albums and achieved 186 No. 1 singles.
The label’s artists have received 76 Grammy nominations, 54 Academy of Country Music Awards, and 28 Country Music Association Awards, among others.
The anniversary event aims to highlight the label’s two-decade history in Country music while tying into Nashville’s INDYCAR Championship weekend festivities.
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