"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
We enlisted the opinions—and predictions—of two thought leaders who have collectively been in and around Adult Contemporary for nearly three quarters of a century
Rebuild your brand as a full-service outlet. Beyond what we are already doing (AM News, local meteorologist, national news headlines), take that News Content outside AM Drive.
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."