Tag: Bill Rasmussen

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

New ESPN Documentary ‘Sports Heaven: The Birth of ESPN’ to Air April 6th and Explore the Origins of the Network

Sports BSM Staff BSM Staff -
"The film accurately captures the amazing story and fans will love it. My thanks to ESPN for their support in the production and all the pioneers who shared their stories. I am looking forward to watching it nearly fifty years after we created it."

Lee Corso, Greg Gumbel, Pam Oliver Named to Sports Broadcasting Hall of Fame Class of 2025

Television BSM Staff BSM Staff -
"Every sports broadcast on TV is a collective effort, with excellence required from the entire production team as well as the executives that drive the business and the leagues"

ESPN Founder Bill Rasmussen to be Featured in New Sunn Stream Sports Documentary

Television BSM Staff BSM Staff -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

ESPN Celebrating 45-Year Anniversary, Bill Rasmussen Reflects on Launch

Television BSM Staff BSM Staff -
ESPN is celebrating its 45-year anniversary this month, recognizing the launch of the network at 7 p.m. EST on Sept. 7, 1979. A college...

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."