For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Alejandro “El Potrillo” Castillo Andrade, Birmingham radio personality and La Chula 97.5 station founder, died yesterday in a two-vehicle traffic accident. He was 34.
The morning after the New England Patriots pulled off an improbable comeback to become Super Bowl champions, the sports radio industry does the same...
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.