"As this landscape changes, it’s important to find ways to deliver the product in the way people are consuming the game these days. So it’s a challenge. … I think we’re all optimistic that we can get to a good place."
Amazon, the largest retailer in the world, is expected to pay in the neighborhood of $100 million for this single game on Black Friday, one of the largest retail days on the calendar.
"As this landscape changes, it’s important to find ways to deliver the product in the way people are consuming the game these days. So it’s a challenge. … I think we’re all optimistic that we can get to a good place."