"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."
Logistically, the move should provide additional comfort for McKelway. He reunites with producer Clemente, whom McKelway, in his aforementioned retirement video, thanked for helping him get hired at Fox News back in 2010.
According to Nielsen Media Research, Fox News outperformed CNN and MSNBC in the key 25-54 demographic and the 18-49 demo across the day and in primetime.
Burns will also focus on growing content creation efforts tied to Futuri’s innovation initiatives; conferences and events; corporate messaging and public relations; trade publication relations.
"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."