"In the same way, you're going to go to ESPN or you're going to go to Paramount Plus. If you're looking for sports, you're going to go to Netflix first and foremost when you turn on the tube."
Logistically, the move should provide additional comfort for McKelway. He reunites with producer Clemente, whom McKelway, in his aforementioned retirement video, thanked for helping him get hired at Fox News back in 2010.
According to Nielsen Media Research, Fox News outperformed CNN and MSNBC in the key 25-54 demographic and the 18-49 demo across the day and in primetime.
Burns will also focus on growing content creation efforts tied to Futuri’s innovation initiatives; conferences and events; corporate messaging and public relations; trade publication relations.