“The idea of this was that we wrote original jingles for each one of the 12 clients. We spent some time the month prior writing different types of jingles."
This new version of the show is tailored for affiliate stations aiming to integrate local content, promotions, and music alongside the latest segments from the Bob and Tom Show.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."