"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."
"I try to put myself in his shoes – I’ve got this great deal, I’ve got this creative control, I can say whatever I want, but now I’m going to go over to [Disney], who [is laying] off 7,000 employees and is probably going to have their hands in everything that I do?”
"Driving around with the bagels and the coffee and all the different things I would do on a Sunday morning, I made sure I left most mornings at the start of his show.”
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”