Tag: brand strategy

Why has there been a lack of innovation in radio over the past decade? It's because even a short-term drop in ratings and revenue is considered a moment to panic. What are Bob and Mary to do? They are prisoners of their companies' covenants.

"We're a legacy brand with a lot of passion around it, and we've really tried to lean into that. But we're also a new brand starting with no sacred cows."

"What does need to change is the amount of room networks give their talent to challenge their league partners when the conversation gets uncomfortable. That's a much more important discussion than whether a man should replace a woman in the analyst chair."

"None of those platforms consistently delivers a trusted local personality who understands the community."