Tag: Brett Yormark
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The Big 12 Didn’t Land a Monster Deal — It Sold Its Soul for Peanuts
"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
Peacock Partners With Big 12 Conference for Exclusive Streaming Slate of Basketball Games
"The Big 12 is thrilled to partner with NBC Sports and Peacock as we continue to expand access and coverage of Big 12 men’s basketball"
CBS Sports and Big 12 Expand College Basketball Partnership Through Sublicense Agreement with ESPN
CBS Sports and the Big 12 Conference have announced an expansion of their partnership, increasing the number of Big 12 men’s college basketball games...
Big 12 Getting More Money from ESPN But Not FOX With Expansion
"They’re involved financially and very supportive, so it worked out for us."
Brett Yormark: No Better Partners Than ESPN and Fox
The commissioner also added if no extension is reached the conference has an exclusive window with ESPN and Fox to negotiate until February 2024.
Big 12 Declares It Is “Open For Business” at Media Days
“Everything we do must create momentum for these negotiations,” Yormark said.