"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
CBS Sports and the Big 12 Conference have announced an expansion of their partnership, increasing the number of Big 12 men’s college basketball games...
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”