NBC Sports is strengthening its college basketball portfolio with the addition of exclusive Big 12 men’s basketball games to Peacock beginning in Fall 2025. The streaming service will carry 20 regular-season contests annually as part of a new multi-year agreement between NBC Sports and the Big 12 Conference announced Tuesday.
The deal adds yet another high-profile property to Peacock’s growing slate of exclusive sports content. Each season, the service will feature 20 Big 12 matchups — both conference and non-conference — as NBCUniversal continues to position Peacock as a key player in the college sports streaming space.
“The Big 12 is thrilled to partner with NBC Sports and Peacock as we continue to expand access and coverage of Big 12 men’s basketball,” said Big 12 Commissioner Brett Yormark. “Alongside our portfolio of existing media partners, NBC Sports and Peacock will provide our league with unprecedented promotion and storytelling.”
The Big 12 joins an already deep lineup of college basketball on Peacock, including nearly 200 men’s and women’s games from the Big Ten and BIG EAST during the 2025-26 season. Additionally, NBC Sports will begin broadcasting NBA games starting in the 2025-26 season and WNBA games in 2026 — adding further value to the company’s rights portfolio.
“The Big 12 is one of the most successful conferences in college basketball, enjoying a recent run of excellence on top of a storied history for many of its prestigious programs,” said Rick Cordella, President of NBC Sports. “We look forward to partnering with the Big 12 to showcase its top-tier college basketball players, teams, and rivalries.”
The timing of the move coincides with the Big 12’s continued success on the court. Seven conference programs earned bids to the 2025 NCAA Tournament, with Houston, Iowa State, Texas Tech, Arizona, BYU, Kansas, and Baylor all making appearances. Four of those teams advanced to the Sweet 16, and Houston reached the Final Four — marking the fifth time in the last seven tournaments the Big 12 has had representation at that level.
The conference has won two national championships in the past five years, with Kansas taking the title in 2022 and Baylor cutting down the nets in 2021.
Peacock has rapidly grown its footprint in sports streaming, boasting nearly 100 million monthly active users according to comScore. The platform broke records with events like the first-ever streaming-exclusive NFL Playoff game in 2024.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
