Tag: Rick Cordella

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

NBC Sports Takes Extra NFL Game During 2026 Season

“We’re excited to work with our partners at the NFL to acquire an additional game for NBCUniversal platforms at a crucial point on the schedule."

NBC Sports’ Releases Impressive Viewership Data in Return to NBA Coverage

"We wanted to elevate the viewing experience while honoring our history with the NBA."

Bob Costas Named Pregame Host Of NBC Sports’ Sunday Night Baseball

"As appreciative as I am of other aspects of my career, especially HBO and the MLB Network, for 40 years, my true broadcasting home was NBC."

NBC Sports President Hopes for More Appearances by Michael Jordan

"Certainly it's been positive for us, and [he’s been able] to sit down with Mike Tirico and talk about various topics that interest him. It's been fantastic"

NBC Sports President Rick Cordella: We’re Already Looking at Long Term Plans for MLB Package

"Whenever you do these deals and become an incumbent, it really puts you in the pole position to sort of look ahead and do many other deals into the future.”

NBC Sports Announces Multi-Year Media Rights Agreement With Major League Baseball

"We are excited to reignite NBC Sports’ storied Major League Baseball history through this comprehensive and innovative partnership that will honor the past and create new traditions"

What Dr. Demento, NBC Sports, and Listener Marketing Have in Common

"I'm taking this week’s column to share thoughts on a few notable, completely unrelated, articles that crossed my path last week."

Super Bowl XLIV Will Remain on NBC Despite Potential NFL Rights Renegotiation

"If there’s a scenario where NBC were no longer in business with the NFL, we would still be guaranteed that 2030 Super Bowl"

Toast to 10: Sports Executives Reflect on Ten Years of Barrett Media

"Sports media has been the foundation that helped launch Barrett Media just a decade ago"

NBC Sports Extends Media Rights With USGA Through 2032

"This agreement enables the USGA to further advance our mission to positively impact the game, while providing the most expansive coverage and broadest reach to showcase USGA championships"

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."