Tag: Big 12 Conference

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

The Big 12 Didn’t Land a Monster Deal — It Sold Its Soul for Peanuts

Columns Jason Barrett Jason Barrett -
"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."

How Adam Lefkoe’s Versatility Gives TNT Sports A College Football Playoff Edge

Features John Mamola John Mamola -
"My goal is to keep being curious. Sometimes people get callous and have covered a sport for so long that they believe they are the arbiter of it. I feel as if I’m always the guest and make good dinner conversation"

Peacock Partners With Big 12 Conference for Exclusive Streaming Slate of Basketball Games

Television BSM Staff BSM Staff -
"The Big 12 is thrilled to partner with NBC Sports and Peacock as we continue to expand access and coverage of Big 12 men’s basketball"

Duke-UNC Semifinal Finishes Among Most-Watched MCBB Games of Season

Television BSM Staff BSM Staff -
The matchup averaged 2.26 million viewers and a 1.1 rating on ESPN, marking the fifth most-watched men's college basketball contest of the season.

ABC Averages 8.4 Million Viewers for College Football Conference Championship Slate, Most-Watched Since 2014

Television BSM Staff BSM Staff -
The SEC Championship Game registered the largest audience of the college football season, averaging 16.6 million viewers.

CBS Sports and Big 12 Expand College Basketball Partnership Through Sublicense Agreement with ESPN

Television BSM Staff BSM Staff -
CBS Sports and the Big 12 Conference have announced an expansion of their partnership, increasing the number of Big 12 men’s college basketball games...

Big 12 Conference Leaving SiriusXM for TuneIn

Radio BSM Staff BSM Staff -
“We’re glad to make TuneIn the home for Big 12 sports coverage, underscoring our dedication to being the premier destination for sports audio coverage of the largest leagues and events."

Big 12 Getting More Money from ESPN But Not FOX With Expansion

Television BSM Staff BSM Staff -
"They’re involved financially and very supportive, so it worked out for us."

Big 12 Declares It Is “Open For Business” at Media Days

Television BSM Staff BSM Staff -
“Everything we do must create momentum for these negotiations,” Yormark said. 

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Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."