Tag: Big 12 Conference

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Adam Lefkoe’s Versatility Gives TNT Sports A College Football Playoff Edge

Features John Mamola John Mamola -
"My goal is to keep being curious. Sometimes people get callous and have covered a sport for so long that they believe they are the arbiter of it. I feel as if I’m always the guest and make good dinner conversation"

Peacock Partners With Big 12 Conference for Exclusive Streaming Slate of Basketball Games

Television BSM Staff BSM Staff -
"The Big 12 is thrilled to partner with NBC Sports and Peacock as we continue to expand access and coverage of Big 12 men’s basketball"

Duke-UNC Semifinal Finishes Among Most-Watched MCBB Games of Season

Television BSM Staff BSM Staff -
The matchup averaged 2.26 million viewers and a 1.1 rating on ESPN, marking the fifth most-watched men's college basketball contest of the season.

ABC Averages 8.4 Million Viewers for College Football Conference Championship Slate, Most-Watched Since 2014

Television BSM Staff BSM Staff -
The SEC Championship Game registered the largest audience of the college football season, averaging 16.6 million viewers.

CBS Sports and Big 12 Expand College Basketball Partnership Through Sublicense Agreement with ESPN

Television BSM Staff BSM Staff -
CBS Sports and the Big 12 Conference have announced an expansion of their partnership, increasing the number of Big 12 men’s college basketball games...

Big 12 Conference Leaving SiriusXM for TuneIn

Radio BSM Staff BSM Staff -
“We’re glad to make TuneIn the home for Big 12 sports coverage, underscoring our dedication to being the premier destination for sports audio coverage of the largest leagues and events."

Big 12 Getting More Money from ESPN But Not FOX With Expansion

Television BSM Staff BSM Staff -
"They’re involved financially and very supportive, so it worked out for us."

Big 12 Declares It Is “Open For Business” at Media Days

Television BSM Staff BSM Staff -
“Everything we do must create momentum for these negotiations,” Yormark said. 

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

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"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."