Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.
“The Masters is always one of the most anticipated weeks on the sports calendar, and our team at SiriusXM prides themselves on bringing our listeners across the country closer to everything happening that week at Augusta National."
“SiriusXM will be there to deliver more than 40 hours of live shot-by-shot coverage across all four rounds, and we’ll provide our listeners with an unparalleled lineup of original programming as well.”
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."