Tag: Broadcast

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Audacy’s Sports Talk Playbook Extends Beyond Frequencies Building for the Future

"FM is just one distribution point in a much larger ecosystem that includes streaming, podcasts, satellite and whatever comes next. The goal is no longer to own a frequency. It's to own every moment a sports fan wants to listen."

Why Radio Talent Needs to Stop Playing It Safe

"The most demoralizing outcome is asking talent for creativity and then letting their ideas disappear into a corporate black hole."

Why Radio Personalities Must Share More Personal Stories

"It may start with a conversation with a co-host, but then do you bring in the listeners?"

The Odyssey Proves News/Talk Radio Needs a New Playbook

Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.

BSM Podcast Episode 5: Scott Kaplan – Mighty 1090

On the 5th episode, Barrett Sports Media President Jason Barrett shares his thoughts on the Infinite Dial study conducted by Edison Research. The Starting...

Sports Radio Is Thinking But Not Acting Social

Satisfying the wants and needs of the audience is a daily priority for every sports radio executive, host and employee. But when advancing the...

BSM Podcast Episode 4: Damon Amendolara, CBS Sports Radio

Barrett Sports Media President Jason Barrett weighs in on the news of ESPN being tasked with eliminating on-air jobs as the network continues to...

Zach Bye To Join 104.3 The Fan in Denver

Zach Bye is leaving his position as co-host of "Big Board Sports" with Rodger Wyland on ESPN Radio 104.5 The Team in Albany, NY, for...

The Clock Is Ticking on Sports Radio Updates

I sat down recently with Damon Amendolara to tape an upcoming episode of the BSM Podcast and after our conversation he asked me "who...

Developing Your Brand’s Baseball Season Strategy

Before you know it, opening day will be here. And when it arrives, listeners will return in full force to hear their favorite local...

BSM Podcast Episode 3: Chris Dimino – 680 The Fan

Barrett Sports Media President Jason Barrett shares his thoughts on KNBR cancelling sports updates and whether or not they still have value for sports...

KNBR Drops Sports Updates, Parts with Two Anchors

The arrival of the internet followed by the explosion of social media during the past decade has led to a massive change in the...

The Benefits & Misconceptions of Hiring An Agent

The decision of when and if to retain an agent is an important one for a sports radio personality. When you rise through the...

104.3 The Fan Pairs Lammey and Polumbus

In the spirit of NFL free agency beginning in less than two weeks, Sports Radio 104.3 The Fan (KKFN-FM) announced today the signing of...

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Why Radio Talent Needs to Stop Playing It Safe

"The most demoralizing outcome is asking talent for creativity and then letting their ideas disappear into a corporate black hole."

Why Radio Personalities Must Share More Personal Stories

"It may start with a conversation with a co-host, but then do you bring in the listeners?"

The Odyssey Proves News/Talk Radio Needs a New Playbook

Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.

Why David Haugh Believes Journalism Is the Foundation of His Success at 104.3 the Score

"You want to crystalize the story as fast as possible. Cut through the fat. Don’t waste time when you’re on the air, just like you don’t waste space when you’re writing... The reporting background frames everything we do."