Tag: Broadcast
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Scott Masteller Exits ESPN Radio
Longtime ESPN Radio programming executive Scott Masteller has exited the network, where he’s had a nearly 14 year run.
Most recently ESPN Radio’s Senior Director Radio...
The 3 Amigos Join 95.7 The Game
95.7 The GAME (KGMZ-FM), the Bay Area’s New Sound for Sports, announced today a new program “The Three Amigos” for 95.7 The GAME’s Saturday...
Producing a Top Rated Radio Show
What goes into producing a top rated afternoon show? How has the position changed over the years?
Check out this great video which was produced...
Does a Programming Clock Matter?
I'm often asked by fellow colleagues in the broadcasting industry for my thoughts on what makes an effective programming clock. I usually offer my...
Broadcasting LIVE From Big Events
As the sports radio business grows and revenues for the format increase, the same can't be said for the commitment of radio stations to...
Why Strong Branding and Imaging Is Needed In Sports Talk Radio
In today's radio word there are brands with a heavy focus on branding and imaging and others which put a lesser importance on it....
The Blurred Lines of Play By Play Partnerships
In the broadcasting business, a "flagship station" is the broadcast outlet which originates a television or radio network, or a particular radio or television program....
Darren McKee – 104.3 The Fan
The first time I became aware of Darren "D-Mac" McKee was in the late 2000's. He was working for AM 950 The Fan in...
Tackling The Sports Radio Universe
Look around the country today and you're sure to find former football players invading your sports talk radio dial. This wasn't always the case...
Being An Entertainer Has Its Benefits
Broadcasters are trained to be fair and balanced and provide a neutral point of view to the audience. Whether it's studying the industry in...