Tag: broadcasting

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Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How Sports Radio Can Learn To Connect Better From Taylor Swift

Before you change your glasses or contacts or wipe your eyes to make sure you read the headline right, yes I did mention Taylor...

2014 = A Time of Change In Sports Radio

The sports radio format has enjoyed great growth and success over the past few years and remains well positioned for a healthy 2015 but...

Flight 957 Arrives on 95.7 The Game

95.7 The Game (KGMZ-FM), The Bay Area’s New Sound for Sports, today announced a new morning show, Flight 957 with Chad Doing, Joe Fortenbaugh...

Scott Masteller Exits ESPN Radio

Longtime ESPN Radio programming executive Scott Masteller has exited the network, where he’s had a nearly 14 year run. Most recently ESPN Radio’s Senior Director Radio...

The 3 Amigos Join 95.7 The Game

95.7 The GAME (KGMZ-FM), the Bay Area’s New Sound for Sports, announced today a new program “The Three Amigos” for 95.7 The GAME’s Saturday...

Producing a Top Rated Radio Show

What goes into producing a top rated afternoon show? How has the position changed over the years? Check out this great video which was produced...

Does a Programming Clock Matter?

I'm often asked by fellow colleagues in the broadcasting industry for my thoughts on what makes an effective programming clock. I usually offer my...

Broadcasting LIVE From Big Events

As the sports radio business grows and revenues for the format increase, the same can't be said for the commitment of radio stations to...

Why Strong Branding and Imaging Is Needed In Sports Talk Radio

In today's radio word there are brands with a heavy focus on branding and imaging and others which put a lesser importance on it....

The Blurred Lines of Play By Play Partnerships

In the broadcasting business, a "flagship station" is the broadcast outlet which originates a television or radio network, or a particular radio or television program....

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Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”