Tag: BSM

Browse our Latest articles!

What to Know Ahead of the 2026 Barrett Media Audio Summit

"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."

How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

Overlapping Monday Night Football Games on ESPN and ABC Average Over 19 Million Viewers

In Week 3, ESPN’s Monday Night Football featured two games, with staggered start times of 7:30 p.m. and 8:15 p.m. ET, resulting in more than 2...

Caitlin Clark Playoff Debut Delivers Most-Watched WNBA Playoff Game Ever Across ESPN Platforms

Over the weekend, Caitlin Clark made her WNBA playoff debut and while the NFL was in action, many wondered how the numbers would shake...

FOX Sports Draws 27.3 Million Viewers for Baltimore Ravens-Dallas Cowboys, Most-Watched Telecast of the Week

Sunday afternoon's FOX Sports NFL broadcast between the Dallas Cowboys and the Baltimore Ravens was the most-watched television show of the week, pulling in...

Penn State Football and Men’s Basketball to Continue Airing on Audacy’s Talk Radio 1210 WPHT

Audacy and Penn State University have extended their longtime broadcast partnership. As part of the multi-platform partnership, Talk Radio 1210 WPHT (WPHT-AM) in Philadelphia...

Portland Trail Blazers and Sinclair Introduce ‘Rip City Television Network’ to Go Along with Direct-to-Consumer Streaming Platform

Earlier this month, the NBA's Portland Trail Blazers announced they were parting ways with ROOT Sports, one year before their contract was to expire...

CBS Sports Draws 6.3 Million Viewers for USC-Michigan, Most-Watched College Football Game of the Week

CBS Sports drew 6.3 million viewers for its Big 10 matchup between USC and Michigan this past Saturday. The game aired in the 3:30...

FOX Sports Draws 4.2 Million Viewers for ‘FOX College Football Friday’ Game, Up 63% Over Last Week

The second week for FOX Sports airing FOX College Football Friday drew an audience of 4.213 million viewers, which was an increase of 63%...

Tony Gwynn Jr. Getting Comfortable Behind the Mic at 97.3 The Fan in San Diego

When you think of the name Tony Gwynn in San Diego, the legacy of the late Padres great always comes to mind. For sports fans...

Vince McMahon: ‘Mr. McMahon’ Netflix Documentary ‘Falls Short’ and ‘A Lot Has Been Misrepresented’

Former WWE Chairman Vince McMahon said he has seen a partial cut of the Netflix documentary, 'Mr. McMahon' and that "the doc falls short...

NBC, Peacock Average Nearly 25 Million Viewers for Chiefs-Falcons Sunday Night Football Game

The Kansas City Chiefs and Atlanta Falcons played a very tight game with the Chiefs prevailing 22-17 on NBC's Sunday Night Football. According to...

Popular

How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

"For TikTok, every retained interaction is valuable."