"From the first show this morning through the final segment tonight, we're bringing fans everything they need to know about one of the biggest stories in NBA history."
By shedding the traditional brand tie, MS NOW can finally lean into what it already is, and doesn't have to worry about what effect that might have on it's network counterpart.
"From the first show this morning through the final segment tonight, we're bringing fans everything they need to know about one of the biggest stories in NBA history."