When a listener gets a ticket to see someone they’ve loved since they were 14, you’re not just filling a prize slot. You’re making a lifelong listener.
“I may have gotten in a little trouble in the beginning, but it was one of those ‘ask for forgiveness, not permission’ situations that actually turned out great,” she says.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."