"I don't want to put nobody's agency on blast. But y'all know who you are. Y'all know we've reached out, and you made it abundantly clear you're not gonna let your clients come on the show."
"Once you understand that a successful podcast benefits from being in the moment, talking about what's happening now just like they do in sports; then you can use those same strategies successfully."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."