"Netflix’s Christmas Day NFL doubleheader delivered record-setting results, highlighted by the Detroit Lions–Minnesota Vikings matchup becoming the most-streamed NFL game ever in the United States."
"We used to have this day to ourselves, but Roger Goodell and them pigs at the NFL always want to hog every day of the week now. Christmas is an NBA day."
Bidding is expected to start at $50 million among the current NFL media partners but some think the games could sell for $75 million to $100 million apiece.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."