Netflix appears poised to deepen its ties with the NFL, as the streaming giant explores adding more live game inventory beyond its current Christmas Day package. According to a report from The Wall Street Journal, Netflix has discussed the possibility of carrying a Thanksgiving Eve matchup along with an international game.
The international contest would likely take place during the league’s opening week, giving the platform a potential early-season showcase. Much like the recent broadcast of MLB Opening Night this past week.
The company entered the NFL space in 2024, securing rights to a Christmas Day doubleheader. That agreement runs for three years and marked a significant step into live sports for the streamer.
The Journal reported that Netflix is paying roughly $75 million per game under the deal.
While Netflix has not confirmed any expansion plans, its recent moves suggest a measured but intentional push into premium live events. NFL games remain the most valuable programming on television, routinely delivering massive audiences across both traditional and digital platforms.
Netflix has already begun building a broader sports portfolio. The company holds a long-term agreement with WWE and also came to a three-year agreement with Major League Baseball this past fall. That MLB package includes appearances on Opening Day, the Home Run Derby, and the annual Field of Dreams Game.
During the company’s Next on Netflix presentation earlier this month, Chief Content Officer Bela Bajaria praised the existing NFL partnership and left the door open for additional opportunities.
The league could soon have additional inventory to offer. The NFL recently reached an agreement involving ESPN that included the sale of NFL Network and a redistribution of certain game rights. As part of that process, the league regained control of several games and is expected to explore multiple distribution options.
That creates an opening for companies like Netflix to expand their presence.
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