"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."
As we head into the home stretch of 2025, with vacations, busy schedules, and more on the horizon, look for opportunities like this as benchmarks for 2026.
The announcement of the new streaming service comes after the network shared that it would cease airing live programming on the HBO Max streaming platform.
The most popular content in almost every medium today is two people having a conversation. But both cable and network news outlets haven't embraced that.
On a standalone platform, there’s no casual traffic — only committed subscribers. And the truth is, there may not be enough of them to make it sustainable.
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”