Tag: Coleman Insights

"Following research too literally could cause someone to shave off all the edges and stick to a plan that is too safe."

"We need something that more effectively demonstrates the impact that we have for advertisers."

"Stations need practical, research-backed strategies to strengthen revenue performance"

The session analyzes four real trailers — High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe — spotlighting key differences in storytelling, structure, and emotional impact.

"They have a lot of catching up to do so it’s not a given this works. But Spotify has had a series of problems fluidly monetizing video and audio, and YouTube is primarily video. Apple could be a better publisher experience, but so many people no longer use Apple for podcasts."

"I honestly can’t wait to showcase them to the broadcasters here.”

"Having a brand that covers the external and internal trends that are impacting us is vital."

“YouTube is the only one that's grown in any notable way in the last year and a half.”

"It’s not enough to say lots of people use YouTube for podcasts. The way they are using YouTube is also changing.”

Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.