Tag: Coleman Insights
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Coleman Insights and Greater Public Launch Public Radio Underwriting Study
"Stations need practical, research-backed strategies to strengthen revenue performance"
Coleman Insights Sets Podcast Trailer Study Webinar
The session analyzes four real trailers — High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe — spotlighting key differences in storytelling, structure, and emotional impact.
Is Apple Podcasts Adding Video Too Little, Too Late? Podcast Experts Weigh In
"They have a lot of catching up to do so it’s not a given this works. But Spotify has had a series of problems fluidly monetizing video and audio, and YouTube is primarily video. Apple could be a better publisher experience, but so many people no longer use Apple for podcasts."
RadioAnalyzer Adds Scott Musgrave to North America Based Team
"I honestly can’t wait to showcase them to the broadcasters here.”
Toast to 10: How Barrett Media Has Benefitted Media Researchers
"Having a brand that covers the external and internal trends that are impacting us is vital."
YouTube Podcast Use Has Grown 10% in 18 Months While Spotify Drops Slightly, New Data from Coleman Insights and Amplifi Media Shows
“YouTube is the only one that's grown in any notable way in the last year and a half.”
77% of Podcast Consumers Alternate Between Audio and Video Usage, New Coleman Insights and Amplifi Media Dat Shows
"It’s not enough to say lots of people use YouTube for podcasts. The way they are using YouTube is also changing.”
Digging Through Data: John Boyne, Jay Nachlis of Coleman Insights
Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.
Coleman Insights and Partners Launch Validate Audio Attribution Platform for U.S. Radio Stations
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Quest Global Research Group Acquires Coleman Insights
Quest Global Research Inc. has announced it has acquired Coleman Insights.
The two prominent media research firms joining forces "will enable both companies to...