It's not that hard to break down, it comes down to talent. And Fox Sports Radio has more of the talent people like and trust than ESPN Radio does. Facts are facts.
"Once you understand that a successful podcast benefits from being in the moment, talking about what's happening now just like they do in sports; then you can use those same strategies successfully."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."