Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.
KDKA showed that sometimes the smartest move is throwing the plan out the window and trusting the newsroom and hosts to follow the news. This was one of those moments, and the station never hesitated.
"It not lost on me -- even if it is with some people my age -- what that mic flag means ... There's a responsibility that when you talk into that microphone."
"Many in that situation would wish a listener well and move on to the next call or topic. Not everyone would leap into action to find a treatment center for an audience member."
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."