“If you cut out all of Desmond Howard’s and Kirk Herbstreit’s fake laughter, you probably only have 90 minutes of content stretched out to twice that length.”
“The future of college sports matters to these companies and if the future involves having to build new financial models, they should want to step up.”
“FOX can keep Olsen and Olsen can stay the network’s top analyst. All that has to happen is the network has to move Greg Olsen from its NFL coverage to its college football coverage.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."