Tag: Columbus Radio

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Austin Ward Joins 97.1 The Fan in Columbus

Radio BSM Staff BSM Staff -
Ward officially joins the station on what was a particularly explosive college football news day. Especially in Big Ten country.

97.1 The Fan and Program Director Jay Taylor Part Ways

Radio Jason Barrett Jason Barrett -
Surprising news has trickled out of Columbus, Ohio. Jay Taylor, the longtime program director of 97.1 The Fan has exited the radio station. Staff...

Bishop and Laurinaitis Added to Middays on 97.1 The Fan

Radio BSM Staff BSM Staff -
97.1 The Fan in Columbus has added a new midday show. Former Ohio State and St. Louis Rams linebacker James Laurinaitis and Beau Bishop are...

The Top 20 Mid-Market Sports Stations of 2016 Are…

2016 Jason Barrett Jason Barrett -
The morning after the New England Patriots pulled off an improbable comeback to become Super Bowl champions, the sports radio industry does the same...

The Top 20 Mid-Market Program Directors of 2016 Are…

2016 Jason Barrett Jason Barrett -
This week the on-air talent have enjoyed their fifteen minutes of fame, but now it's time to give some attention to the brand leaders...

97.1 The Fan Adds “Tim and Beanie” Starting Monday

Radio Jason Barrett Jason Barrett -
97.1 The Fan in Columbus listens to their audience. So when they bombarded Jay Taylor, director of programming and operations at The Fan, with messages...
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."