Country Radio has a huge advantage when it comes to contesting. The availability of artists is a not-so-secret advantage that is often not fully taken advantage of.
"Regular-season TV revenue grew 6% to $4.2 billion. Postseason growth was even steeper, as the NFL’s 13-game January/February slate generated $1.62 billion in total sales, an 8.5% gain that works out to an additional $127 million."