Attending the seminar always reinvigorates you. Don’t lose that. Get back to your market and immediately start implementing the ideas and promotions you were so excited about.
The constant message was the educational part; the things that we can bring to attendees that they can take back to the radio station are critical, and the planning and the preparation and strategy behind each session is such that it's useful and it's applicable almost immediately
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."