Rebuild your brand as a full-service outlet. Beyond what we are already doing (AM News, local meteorologist, national news headlines), take that News Content outside AM Drive.
Country Radio has a huge advantage when it comes to contesting. The availability of artists is a not-so-secret advantage that is often not fully taken advantage of.
“Here's something I created early on. The philosophy that we took was that we hire, or in some cases, acquire the best. We give you clear direction and the tools to win, and then we get out of your way.”