Why has there been a lack of innovation in radio over the past decade? It's because even a short-term drop in ratings and revenue is considered a moment to panic. What are Bob and Mary to do? They are prisoners of their companies' covenants.
“I mean, is there anything better for this show? We get trashed constantly day-in, day-out, whether it's the Twitchers, the text line, who we love dearly, saying 'talk sports! Sports, sports, sports!’”
Why has there been a lack of innovation in radio over the past decade? It's because even a short-term drop in ratings and revenue is considered a moment to panic. What are Bob and Mary to do? They are prisoners of their companies' covenants.
"We're a legacy brand with a lot of passion around it, and we've really tried to lean into that. But we're also a new brand starting with no sacred cows."