Tag: Cume

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Seven Radio Groups Catch the Greg FM Bug, No Cure Found

1 minute ago 0

"I'm happy to issue this press release, but sad to know that once it's issued the press release becomes a press released and can't ever go back."

iHeartMedia Flips Mobile’s Sports Talk 99.5 to CHR Kiss 99.5

24 minutes ago 0

"A big moment for radio in Mobile."

2026 Barrett Media Audio Summit Presented by Point to Point Marketing Day 1 Recap

2 minutes ago 0

Barrett Media President Jason Barrett opened the show by welcoming attendees to SVA Theater in New York.

NBC Sports Networks Reportedly Likely Next In Line To Exit Current RSN Model

1 hour ago 0

"As this landscape changes, it’s important to find ways to deliver the product in the way people are consuming the game these days. So it’s a challenge. … I think we’re all optimistic that we can get to a good place."

Nielsen 101: Share vs. Rating and What It Really Means

Columns

Keith Cunningham - August 21, 2025

Why Your Share Doesn’t Equal Sales.

News Talk Radio Can Shine and Build Cume Leading Up to Election Day

Columns

Peter Thiele - October 10, 2024

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Why Radio Cume Matters

Columns

Dr. Ed Cohen - May 15, 2023

Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.

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