"YouTube’s willingness to pay creators to stay should be a wake-up call for sports radio. Stop giving the platform millions of hours of content every month for free."
I haven't heard that any of the top folks in the publicly held radio companies are saying, "Our companies aren't doing well. I've made a lot of money, so I'm going to work for a greatly reduced salary and benefit package until we can turn this around. That might save some jobs in my company."
"About two weeks ago our company had to make some changes and they had to eliminate some jobs. Mine was one of them that was eliminated. I'm going to be here for two more weeks."
Why has there been a lack of innovation in radio over the past decade? It's because even a short-term drop in ratings and revenue is considered a moment to panic. What are Bob and Mary to do? They are prisoners of their companies' covenants.
"I don’t think I could have carved out a better path in my career. There’s been highs and lows just like anyone else, but I couldn’t have done anything more enjoyable."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."