"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
The expansion features extra significance in 2026, however. Dallas is one of 16 cities in the United States, Canada, and Mexico hosting World Cup matches.
"DFW is one of the most strategic markets in the country, serving as a major hub of Spanish media and spiritual influence, with the power to shape culture across the nation."
"We're real lively, and the pace is fast-paced, and it's been a top 40 delivery as far as the news stories and the talk topics. It's just real exciting radio."