“I’m excited about the opportunity to lead the programming efforts across both Houston and Dallas, working alongside the talented teams in each market to showcase the best voices, personalities, and content our cities have to offer.”
“This strategic realignment strengthens Radio One Dallas’ ability to serve the Dallas-Fort Worth Metroplex with exceptional entertainment, engaging personalities, and compelling content that connects with our audiences.”
"I'm honored to help lead the Dallas-Fort Worth affiliate into its next chapter by creating meaningful connections, elevating emerging leaders and ensuring our organization remains an essential resource for media professionals throughout North Texas."
The expansion features extra significance in 2026, however. Dallas is one of 16 cities in the United States, Canada, and Mexico hosting World Cup matches.
"DFW is one of the most strategic markets in the country, serving as a major hub of Spanish media and spiritual influence, with the power to shape culture across the nation."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."